Ahoy Sponsorship Mateys!

Attendee Demographics Overview

The craft brew attendees include a high concentration of:

• Men 35-54 with their younger families

• Women 21-34

• Hispanics

The millennial craft beer drinker is active and adventurous and makes purchase decisions that are based on experiences over individual product qualities and price. They also love brands that support their community. A craft beer festival like ours that gives back to the community is an ideal event for your brand to create an experience with this desired customer. Create value, offer ways to interact digitally and you will be on your way to building a relationship with local millennials.

Craft Beer has been growing its consumer base steadily over the past decade. Nielsen Harris data shows that the percentage of the 21+ population that drinks craft has risen from 35% in 2015 to 44% in 2020. These demographics are likely to continue improving as an aging millennial population stays in or moves into the core craft age range.

Of monthly craft beer drinkers, 57% will only buy locally.

Statistics from the brewersassociation.org

There be at least 8 reasons why sponsoring the Treasure Coast Brew Fest is your fortune-filled win:

1. Target your ideal customer: We draw a younger demographic that has higher disposable income. They are a captive audience, for at least four hours, highly concentrated all in one area!

2. Create an experience with your brand: Millenials tend to make purchase decisions based on experiences over product qualities or price. Connect and engage over a fun beer-filled experience with your target audience.

3. Generate positive brand awareness: Get your brand associated with outdoor beer-filled fun that gives back to family and the community.

4. Gain media exposure: Ride on our coattails through our earned media!

5. Earn thousands of event impressions: Your company’s brand will appear on promotional materials and across the web.

6. Develop marketplace relationships: Doing business on the Treasure Coast is highly relationship dependent. Get face-to-face, strike up conversations, and develop new contacts. Who knows where it will lead!

7. Strengthen your business-to-business network: You will gain unique exposure to the beer and wine supply chain, business owners with locations on the Treasure Coast and business leaders who live in Martin County who could each become strong leads.

8. Be visible out in the community: Active participation in the community is fantastic for building brand recognition and growing trust in your brand.